our services

The problem with abstractions (like reports and documents) is that they create illusions of agreement. A hundred people can read the same words, but in their heads, their imagining a hundred different things – Jason Fried & Heinemeier Hansson (from the book Rework by 37 Signals)

user-experience design & requirements

We only do these two things and we are obsessed with them.

Stakeholders, IT, marketing and the business love working visually because it transcends language barriers. It’s logical, practical, visual and technical and is the only methodology that truly is fun while by its very nature being end-point focused. IT can identify do-ability within a time frame, the business can see exactly what will be delivered and marketing can best identify and create opportunity. Sign-off is transparent and meaningful. The process lends itself nicely to staggered deployments where delivering meaningful functionality needs to be visualised.

By creating requirements in this manner you address usability and user experience before development rather than after it where it becomes costly. A dollar saved in design is a thousand spent in development and potentially millions in lost sales.