From the monthly archives: January 2012
A look into how time is experienced depending on where you were brought up and what you were exposed to.
It starts with understanding and inventorying what are called the MOMENTS OF TRUTH or the INTERSECTION POINTS – where you’re going to impact your customer’s life. It’s a case of having customer personas in the one hand, the product/service in the other and bridging the two by identifying the touchpoints (customer locations, behaviours and needs). As a CX 2.0 professional…this is where you focus.