It’s not about creating personas, it’s about understanding behaviour!
Know what success looks like visually, don’t just document it – then you know when you’re finished!
Independently deliver the experience with key business and technical consultants. A 4-week time-box with 2 or 3 review cycles where the focus is UX, KPI’s and do-ability. Reverse-engineer the requirements, skin it graphically and then let your engineers bring it to life. It’s practical to start with the customer and the experience.
Focussing on User-Centred Design through wire-framing and prototyping collaboratively elicits ‘one vision’ from your IT, marketing and business key stakeholders. Not only does it create buy in, it also addresses usability, user experience, do-ability, performance and the incremental manifestation of a user-centred, progressive, usable solution.
Ambiguity and missed specifications are the reapers to project success. We architect experiences like architects design houses – wire-framing and prototyping while being advised by key consultants. It makes sense to focus on the user-centred design because it’s the only thing left and is the primary tool of engagement!!! What it means to you is faster, more accurate turnaround in less time. Time is money, time is life.